Sutton Stracke: Embracing Fashion Responsibly

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Sutton Stracke of The Real Housewives of Beverly Hills definitely loves fashion. However, she is making a change in the industry, creating an impact, and learning to enjoy and respect fashion responsibly. Sutton Brands SUTTON Green Line is her sustainable circular fashion line. She recently hosted a fashion show in West Hollywood, CA to celebrate her travel capsule collection from SUTTON Green Line. She is learning about circular fashion and how making changes can influence our environment.

Sutton Green Label (www.suttongreenlabel.com) was founded with the intent to provide a simple and fashionable way for customers to adopt more sustainable purchasing habits. It's not a trend. Circular fashion is a movement towards a brighter, more sustainable future. Sutton Stracke is the blueprint of how one becomes a sustainable fashion curator by creating a collection that stays true to personal aesthetic and authenticity while actively participating in the reduction of the industry's carbon footprint.

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Sutton has long been a leading member of the arts community on both US coasts, with deep ties to the top Parisian and Italian fashion houses. Her successful LA-based concept boutique, SUTTON, established in 2019, provides an outlet for exposure and point of sale for the best emerging designers across the fashion world. Her new company, Sutton Brands, will pair celebrities with existing sustainable brands to create a custom collection of clothing, housewares, and collectibles that showcases their unique aesthetic. With the ultimate goal of increasing the sustainability profile of the fashion industry, Sutton Brands will incubate sustainable brands using a revenue share model that benefits all parties. The brands benefit from the influencer’s name recognition, and the influencer/celebrity can launch their own line of personalized products.

The key, however, is sustainability. Sutton has long recognized the negative consequences fashion can have on the environment and is keen to do her part to improve its impact. For that reason, Sutton Brands will select existing brands that are already making efforts to reduce their carbon footprints and achieve circularity in their business models.

Purchasing from Sutton Green Label directly supports the slow fashion movement, which focuses on producing high-quality, lasting pieces rather than following fast-paced trends that result in excess waste. They design and curate their clothing and home goods with the utmost care, focusing on timeless pieces that will last for seasons to come. They're committed to reducing waste at every stage of our product lifecycle, from design to production.

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To the same end she will partner with Retail Reworks, experts in reworking textile items, to turn factory seconds or returned items into fashion-forward pieces that influencers can feel excited about putting their name on and their fans will be happy to wear. “After several years now working in the fashion business, I have learned that the only way for fashion to be sustainable is through Circular Fashion. With Retail Reworks support, I am able to re-manufacture. It is where fashion not only must go, but is going.”

"I recently partnered with Retail Reworks owner Brian Adams after he told me to come out of the ocean and get onto land after learning of her longtime involvement with Oceana. He told me all about how fashion is the second pollutant on the earth. As a fashion lover, I decided to become a part of the solution and not a part of the problem. Mr. Adams has a return and manufacturing company in Houston, so excess returns became the focus and source for the core of our company's idea." (Sutton Stracke)"

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