Sutton The Environmentalist
With her guile, Southern charm, and daring fashion statements — a bold addition to any Wednesday evening on Bravo — The Real Housewives of Beverly Hills' Sutton Stracke is furthering her notoriety in an innovative direction with the launch of her latest business venture, Sutton Brands, a fully sustainable circular fashion house.
Following the meteoric rise of The Sutton Concept — Stracke's West Hollywood boutique that opened its doors to the public in 2019 and ultimately delivered her the initial taste of entrepreneurship — the businesswoman has since propelled her world-renowned passion for fashion in an effort to reduce the globe's carbon footprint.
"People don't really understand what is happening in the fashion world, " the CEO explained to Access Hollywood in November of 2023. "We have too many excess returns, excess inventory, and these things go into landfills. "
The solution to this cycle is the approach of circular fashion, formally defined as a closed-loop system aimed to reduce waste and maximize the lifespan of clothing.
With the implementation of Sutton Brands, Stracke, her business partner & founder Brian Adams, and devoted team of textile, recycling, logistic, and environmental experts seek to give pre-loved garments a second chance at life in brand new, higher quality forms — all while simultaneously saving the planet.
Two of these forms include the July 2023 unveiling of the green line's non-binary NBS1971 button-up blouse with add-on patches ideal for any Housewife fan or Georgia peach, and the Martin Brown 1971 t-shirt, available in a selection of fifteen different colors — a testament to the variety that is existent within an eco-friendly textile approach.
A vision of a cleaner future can also be attributed to in the form of resources and networking opportunities that one might could only imagine in the position of realty television stardom.
Featuring all-new celebrity collaborations from the likes of actress and television personality Denise Richards, model and Real Housewife of Atlanta Cynthia Bailey, and Oliver Saunders, son of Garcelle Beauvais, Sutton Brands is exploring a vast reach in clientele as it continually gains momentum.
According to researchers within the textile industry, the circular fashion movement has been described as the future, making Sutton Brands a first of its kind, and Sutton Stracke a pioneer of the movement.
Demonstrating robust leadership skills by those directly involved with its inception, the promising exposure for it's featured designers, and a thorough call to action for potential teammates, the circular fashion house is fostering a culture of conscious consumption, thus paving the way for a revolutionary impact… and a greener future.
To support the circular fashion movement today and to learn more about Sutton Brands, visit www.suttonbrands.com.